Thomas Cook of UK founded in 1841 is one of the giant companies in tourism business with a considerable turnover in Turkey as well. The company has announced that in 2019 it will open 20 new hotels to be operated under its own brand in Turkey, Greece and Spain. This announcement was published on the official web page of the company.
Thomas Cook has today confirmed the opening of 20 own-brand hotels between now and end of 2019 including six in Spain, four in Greece and three in Turkey. The new openings include the company’s first Casa Cook in its biggest market, Spain; the first family Casa Cook, and seven confirmed Cook’s Club hotels.
The company said it will announce further new openings within the coming months with the aim of taking the company’s portfolio to 200 hotels with around 40,000 rooms, making it one of the top 40 largest hotel groups in the world.
The British travel giant will open Cook’s Club Adaköy Marmaris – a 130-room hotel with its own private marina, a boat ride away from the heart of Turkey’s popular resort town of Marmaris in the southwestern province of Muğla.
Further new openings are set to be confirmed within the coming months which will take the company’s portfolio to 200 hotels with around 40,000 rooms. This makes it one of the top 40 largest hotel groups in the world.
The expansion is part of Thomas Cook’s strategy to deliver sustainable profitable growth through a carefully-curated portfolio of own-brand hotels that have higher customer satisfaction, more repeat guests and deliver higher margins than the holiday company’s broader selection of hotels.
When looked at the issue from Turkey’s point of view it is a major indication that the future of Turkey’s tourism sector is promising again after a slowdown a while ago due to major political and economic reasons which the country has managed to cope with successfully.